Launch your microbrand watch like luxury.

A serious microbrand launch press kit covers: one hero release shot (press release lede, homepage hero, retailer PDP, Kickstarter banner), a full dial macro (Hodinkee feature lede), a movement frame (spec-sheet feature), four to six wrist scenes across surface contexts, the strap-variation matrix (leather, NATO, rubber, bracelet), lume close-ups, a founder portrait for the brand-story angle, two retailer cooperative spreads, four social formats. From one watch reference and a saved Launch Aesthetic, the platform generates every asset.

Brief each strap as a separate frame: "same watch on a tan leather strap with cream stitching", "same watch on a black NATO", "same watch on the steel bracelet". The dial, the case, the crown, the lugs stay identical across frames; only the strap changes. A full strap-variation matrix shoot in an afternoon, ready for the wholesale PDP that needs each strap option photographed.

Yes, with a usable reference. Upload a photo of your movement from outside the watch (a phone shot of the movement on the workbench, or a press release image of the calibre from the supplier). The model preserves the bridge architecture, the rotor finish, the perlage and Côtes de Genève patterns, the colour of the jewels, the engravings on the rotor. The platform composes the movement frame in your Launch Aesthetic surface and light.

Save the Launch Aesthetic. Apply it to every wrist scene brief, varying only the surface and the cuff: workshop bench in walnut + sweater cuff, leather chair in dark brown + suit cuff, coffee-table edge with notebook + sweater cuff, outdoor golden hour with a sweater cuff. The watch, the strap, the wrist orientation stay constant; the surrounding context varies. The full wrist-scene library reads as one campaign rather than four unrelated shoots.

Microbrand launches typically embargo press for two to four weeks before the Kickstarter reveal or the direct-sales drop. The platform compresses the shoot cycle from twelve weeks to an afternoon, so a late-running launch can still hit the embargo deadline with a press kit that reads as fully produced. Trade-press editors at Hodinkee, Worn & Wound, and Fratello plan features around assets received in advance; this guarantees they have them on time.

Yes. Brief the founder context (workshop bench, watch on the table, hands considered, gaze direction). Upload a founder reference photo (a phone selfie works for the model to read facial geometry). The platform composes the founder portrait at the editorial register the trade-press founder feature expects. The founder's features stay anchored to the reference; the surrounding scene is briefed.

Yes. Microbrand identity lives on visual language across releases: a particular shoot register, a particular palette, a particular wrist-scene grammar. Save a Brand Aesthetic and overlay a Launch Aesthetic each release. New references inherit the brand-house register while gaining a refreshed launch palette.

Yes. You own every image you generate, with full commercial rights for owned channels: site, product pages, paid campaigns, retailer decks (Hodinkee Shop, Worn & Wound, indie retailers), print, social, lookbooks, Kickstarter assets. Pricing: 8 credits to try free, paid plans from $15/month. For a full launch suite, the Max tier ($100+/month) gives credit headroom for the full press-kit and social library.