Upgrade your performance apparel brand to luxury.

Construction is the credibility of a technical garment. A bonded hem reads flat and welded, not stitched; a taped zip sits in a clean channel; a laser-cut vent is a deliberate perforation map, not noise. Upload 4 to 8 references covering the garment on a body or form from a few angles, plus closes on the seam work and hardware. The model preserves the panel map, the seam architecture, the zip garages and toggles, and the silhouette across full frames and detail crops.

A wicking knit, a ripstop weave, and a laminated shell are three different surfaces, and buyers who train can tell them apart. Include one close reference of the fabric at scale so the model sees the structure, the finish (matte shell, mechanical stretch, brushed backer), and the functional texture: ripstop grid, perforation zones, gusset panels. Water beading on the face fabric can then be briefed as styling without the weave itself drifting.

Reflectivity only matters in the dark, which is why it rarely gets shot properly. Brief a low-light frame: a runner at blue hour with trim firing under a streetlight, a cyclist's back panel caught by headlights, a pre-dawn interval session. The placement of the reflective elements stays anchored to your reference; the light that proves they work is composed in the brief.

Yes. A technical garment has to be seen working: mid-stride at threshold pace, out of the saddle on a climb, a loaded carry across a gym floor. Brief the movement, the athlete's build and effort level, and the environment. The garment stays anchored to your reference, so panel lines, zip placement, and logo position hold through the motion.

Conditions are the point of technical apparel, and the reason its photography is expensive: you cannot schedule sleet. From one reference set, the same shell renders on a fell trail in sideways rain, a frozen start line at dawn, a humid track session at dusk. Weather stops being a production risk; it becomes a line in the brief.

Technical lines are judged on system coherence: the shell, the midlayer, the tights, and the gloves have to read as one engineered kit. Save a reusable Aesthetic (palette, lighting grammar, terrain vocabulary) once and apply it across every product reference in the launch. Ten styles, one campaign language, an afternoon.

Technical lines usually launch a silhouette in two to four colorways plus a hi-vis. Colour shifts are a brief modifier: "same jacket in signal orange, no other changes." Panel map, seam lines, zip tape, and reflective placement stay identical; only the colour changes. The whole launch's colorway imagery from one physical sample.

Yes. You own every image you generate, with full commercial rights for owned channels: site, product pages, paid campaigns, wholesale decks, print, social, lookbooks. No per-image licence, no usage caps. Full terms in our Terms of Service.

8 credits to try, free, usable on any resolution and either engine. Paid plans begin at $15/month (Lite, 75 credits). Core: 150 to 300 credits/month. Max: 500 to 2,000. Annual billing is 25% off. See pricing for the full ladder.