Upgrade your luxury fashion label to house level.

Construction is the technical pain of a house-level shoot. A structured shoulder holding its architecture, a bias-cut gown falling in one unbroken line, duchesse satin keeping its body while gazar keeps its air. Upload 4 to 8 references covering the garment on a model or form from a few angles, plus a close on the fabric and finishing. The model preserves the cut, the internal structure as it reads in silhouette, the fabric weight, and the line across full-length, three-quarter, and detail crops.

Embellishment is where luxury imagery is won or lost. Hand-beading has relief and shadow; machine sequins lie flat. A hand-rolled hem, a picked buttonhole, a lapel with true roll all read at close crop, and print editorial is judged at close crop. Include one reference of the embellishment and finishing at scale so the model sees the beadwork relief, the embroidery direction, and the stitch density. Those details persist across every generated frame, up to 4K for print work.

Yes. The hero still is the frame a season is remembered by: one figure, one garment, one authoritative light. Traditionally that frame costs a campaign photographer, casting, set design, and weeks of pre-production. Brief the tableau instead: the model's bearing, the set (limestone hall, black void, raked seamless), the light register, the crop. The garment stays anchored to your reference while the production around it is composed in the brief.

A house is recognisable before the logo is. The same palette discipline, the same light grammar, the same crop logic, season after season. Save the codes once as a reusable Aesthetic (palette, lighting grammar, surface and set vocabulary) and apply them across every look in the collection. The season reads as one voice, which is the definition of a house.

Yes. Runway light is its own vocabulary: a hard frontal wash on a dark void, a spotlit figure with falloff to black, backstage flash with its honest shadows, the cold daylight of a showroom presentation. Each register is a line in the brief. The same gown renders under all of them from one reference, so you can test which light the house speaks in before committing a season to it.

Generate up to 4K and export for lookbooks, season catalogues, press kits, and print placements. Print is unforgiving of invented detail, which is why the reference-led approach matters: seam placement, embellishment, and fabric behaviour come from your photographs of the garment, not from a generic idea of one. Iterate until the frame survives a full-page crop.

A house look often exists in more than one fabrication: the coat in black wool and in ivory cashmere, the gown in noir and in oxblood. Shifts are a brief modifier: "same gown in oxblood duchesse, no other changes." The cut, the internal structure, and the finishing stay identical; only the colour and the declared fabric change. A full campaign's variant imagery from one sample.

Yes. You own every image you generate, with full commercial rights for owned channels: site, product pages, paid campaigns, wholesale decks, print, social, lookbooks. No per-image licence, no usage caps. Full terms in our Terms of Service.

8 credits to try, free, usable on any resolution and either engine. Paid plans begin at $15/month (Lite, 75 credits). Core: 150 to 300 credits/month. Max: 500 to 2,000. Annual billing is 25% off. See pricing for the full ladder.