Launch your skincare like luxury.
Full-launch photography for the independent founder building toward Augustinus Bader, U Beauty, Tata Harper, Vintner's Daughter. Press-kit imagery, ingredient narrative, retailer cooperative spreads, founder portrait, in one launch-day register.
Launch day asks for a full asset library, in luxury register.
A serious skincare launch needs: a hero press shot at high resolution, ingredient-narrative frames (the active hero molecule, the carrier oil, the botanical source), a founder portrait for the brand-story angle, retailer cooperative spreads for Liberty, Goop, Credo, indie apothecary wholesalers, social roll-out assets in vertical and square formats, and a homepage carousel. A traditional studio launch covering this list runs $5,000 to $20,000 and takes six to twelve weeks.
Generic AI tools fail this category at first frame. They produce inconsistent register across the asset library, no cohesion between the founder portrait and the bottle hero, no logic for ingredient-storytelling frames. The result is a folder of disconnected images, not the press kit a Beauty Independent or Glossy editor builds a feature around.
Your full launch suite, in one editorial creative direction.
Upload references of the product (bottle, label, dropper or pump), any founder-portrait reference, any packaging or secondary kit detail, plus reference imagery of the hero ingredient (a sprig of the actual botanical, a vial of the active molecule, the carrier oil). Save a Launch Aesthetic that defines the campaign palette, lighting, surface, prop language.
The platform generates the full launch asset library: hero press shot, three ingredient-narrative frames, founder portrait, two retailer cooperative spreads, four social formats, and a homepage carousel hero. Every frame in your launch register, ready for the Goop wholesale upload, the Beauty Independent embargo lift, the Instagram drop on launch morning.
Brief, generate, refine.
1. Reference the launch
Upload bottle from 4 to 6 angles, founder reference if you want the brand-story frame, packaging detail, plus reference imagery for the hero ingredient (botanical source, active molecule vial, carrier oil). The model needs to see every element the launch press kit will surface.
2. Brief the frame
"Save the Launch Aesthetic: travertine surface, single-source diffuse overhead, brass-and-linen prop language, warm-neutral palette. Apply across hero, ingredient-narrative, founder, retailer spread, and social formats." Or apply a saved Aesthetic, or pick a starting point from the prompts library.
3. Generate & refine
Up to 4K. Iterate until the launch suite reads as one creative direction across every deliverable. Save the Launch Aesthetic. The next product in the line inherits the brand-house register.
Every frame the release needs.
Hero press shot
Single product anchored, lit for the press release lede image, the homepage hero, and the retailer PDP. The frame Beauty Independent crops for the feature opening.
Ingredient narrative
The hero ingredient in editorial context: the dried botanical at the edge of frame, a vial of the active molecule beside the bottle, the carrier oil pooled on linen. The frame that signals formulation-story depth and earns the long-read feature.
Founder portrait
Brand-story frame: founder holding or composed beside the bottle, atelier surface in the back, hands and product in the same considered light. The frame that earns the founder-profile feature.
Retailer cooperative spread
Product in the launch register, cropped for the cooperative ad format Goop, Liberty, Credo, Mecca, or Sephora will run. Specific aspect ratios with retailer-logo overlay considered.
Indie-maker budgets, campaign-grade output.
For a typical luxury-skincare launch (full press kit, ingredient frames, retailer decks, founder, social):
| Approach | Time | Cost |
|---|---|---|
| Studio launch shoot with photographer, stylist, model, retoucher | 6–12 weeks | $5,000–$20,000 |
| Photographer plus DIY post-production | 3–5 weeks | $2,500–$6,000, plus uneven cohesion |
| recreateme.ai (Core or Max) | An afternoon | $30–$100 / month, full launch suite |
The point is not cheaper photos. It is that the luxury launch-day asset library is no longer gated by a five-figure budget and a multi-week production calendar.
Full commercial rights, your imagery, your house.
Every frame you generate is yours, for owned channels: site, product pages, paid campaigns, retailer and stockist decks, print, social, lookbooks. No per-image licence, no usage caps, no surprises in the small print.
Nothing of yours is on file unless you choose to share to the public Discover gallery. Posts can be made private or deleted at any time.
The launch campaign your luxury skincare deserves.
8 credits to begin, no card required.
From founders launching independent luxury skincare brands.
What does a luxury skincare launch press-kit asset library need?
A serious luxury skincare launch press kit covers: one high-res hero image (press release lede, homepage hero, retailer PDP), three to five ingredient-narrative frames (the hero molecule, the botanical source, the carrier oil), a founder portrait for the brand-story angle, two retailer cooperative spreads (one for the Goop or Credo wholesale slot, one for an indie apothecary co-op), four social formats (Instagram square, Reels vertical, story 9:16, Pinterest), and a homepage carousel set. From one product reference and a saved Launch Aesthetic, the platform generates every asset in the brand's register.
How do I render the ingredient story without a botanical shoot?
Brief the ingredient context (a single dried sage stem beside the bottle, a vial of vitamin C suspension on a brass tray, a pool of the carrier rosehip oil on linen). Upload a reference of the actual ingredient if you have it (a phone photo of the dried botanical, a stock-style image of the molecular crystal). The platform composes the ingredient frame in the launch Aesthetic. For brands whose differentiation lives in the formulation, this is the frame that signals the depth a Beauty Independent reader expects.
How do I keep the founder portrait and the bottle hero in one register?
Save the Launch Aesthetic before shooting either frame. The Aesthetic captures palette, light direction, surface vocabulary. Apply it to both briefs. The result is a press kit where the founder shot and the product shot read as the same creative direction, which is what the trade-press founder feature needs.
Can I generate retailer-specific cooperative ad formats from the same shoot?
Yes. Brief each retailer's required aspect ratio and crop logic as a separate frame: Goop's editorial co-op horizontal, Credo's PDP hero square, Liberty's print co-op vertical. The platform composes each format around the same product reference and the same Aesthetic. One launch shoot, every retailer's required deliverables.
How does this work for the embargo lift and launch-day timing?
Launch day asks for asset delivery typically two to four weeks before embargo lift. The platform compresses the shoot cycle from twelve weeks to an afternoon, so a late-running launch can still hit the embargo asset deadline with a press kit that reads as fully produced. Trade-press editors need fully-formed assets to plan the feature; this guarantees they have them on time.
Can I render the founder portrait without booking a photographer?
Yes. Brief the founder context (atelier surface, hands holding the bottle, gaze direction, the considered editorial register). Upload a founder reference photo (a phone selfie is enough for the model to read facial geometry). The platform composes the founder portrait at the editorial register the press feature expects. The founder's features stay anchored to the reference; the surrounding scene is briefed.
Can I run multiple SKU launches in one shared brand-house register?
Yes. The Launch Aesthetic is the layer that defines the SKU's campaign; the Brand Aesthetic is the layer beneath that stays constant. Save both. Each new SKU launch inherits the brand-house register while gaining a refreshed launch palette. The brand-house feel sustains across two years of launches the way Augustinus Bader and Tata Harper do.
Can I use the imagery commercially and how is it priced?
Yes. You own every image you generate, with full commercial rights for owned channels: site, product pages, paid campaigns, press kits, retailer cooperative ads, print, social, lookbooks. Pricing: 8 credits to try free, paid plans from $15/month. For a full luxury-launch suite, the Max tier ($100+/month) gives the credit headroom for the full press-kit and social-format library.
Built across the editorial line.
Fine jewelry
Stone fire, prong work, metal reflection, on-hand lifestyle, velvet and silk editorial.
Fragrance
Glass refraction, atmospheric still life, ingredient and note imagery, ritual scenes.
Fashion
On-model editorial, garment drape, fabric macro, lookbook campaign, atelier scenes.
Skincare & apothecary
Texture rendering, ritual flatlays, ingredient close-ups, bathroom-vanity ambient.
Watches
Mechanical detail, lume shots, leather strap macro, wrist scenes, dial light play.
Bags & leather goods
Grain, hardware, atelier scenes, on-body lifestyle, considered hero crops.
Eyewear
Frame architecture, lens reflection, on-face portrait, materials close-up.
Candles & home fragrance
Wick and wax pool, vessel craft, atmospheric still life, lit and unlit states.
Specialty coffee & tea
Brewing ritual, leaf and bean macro, ceremonial scene, café ambient.
Portraits & self
Recreate yourself anywhere. Photoshoot studio, editorial settings, dating-app portraits, on-brand creator content.
Activewear
Movement, fabric tension, on-body lifestyle, studio and outdoor athletic editorial.
Performance apparel
Technical fabric texture, athletic motion, gym and outdoor settings, gear macro.
Drinks & beverages
Bottle and can architecture, pour-and-splash, cocktail ritual, ambient bar and table scenes.
Lighting & decor
Interior atmosphere, fixture detail, object styling, ambient warm-and-cool palettes.
Personal hygiene
Tube and bar packaging, ritual bathroom flatlay, ingredient close-ups, calm clinical aesthetic.
Make-up
Color fidelity swatches, on-face campaign, packaging architecture, palette and tool stills.
Body care
Lotion and balm texture, bathing ritual, on-skin macro, packaging in soft natural light.
Bags
Handle craft, interior detail, on-shoulder lifestyle, leather and canvas texture, hero crops.
Luxury fashion
House-level editorial, atelier craft, runway-grade lighting, hero campaign stills.
Furniture
Material grain, joinery detail, room-scene lifestyle, architectural ambient light.
Home & living
Spatial composition, soft natural light, material warmth, lived-in rooms and considered detail.
Fashion & apparel
On-model editorial, garment drape, fabric texture, lookbook campaign, atelier scenes.
Build the visual house your launch deserves.
8 credits to begin. Upgrade as the launch scales.