Launch your fragrance like luxury.
Full-launch product photography for the independent perfumer building toward Vyrao, D.S. & Durga, Maya Njie, Maison Crivelli. Press-kit imagery, retailer decks, social storytelling, founder portrait, in one consistent visual register across launch day.
Launch day asks for a full asset library in one shoot.
A serious fragrance launch needs more than a hero shot. It needs: a press release lede image at high resolution, three to five editorial atmospheric frames for the trade press feature, retailer cooperative ad spreads cropped for each channel, a founder portrait for the brand story, social roll-out assets in vertical and square formats, a homepage carousel set, and a backup library for the season ahead. A traditional studio launch covering this deliverable list runs $5,000 to $15,000 and takes six to ten weeks.
Generic AI tools fail this category at first frame. They produce one-off frames in inconsistent register, no cohesion between the founder portrait and the bottle hero, no cropping logic for retailer or social formats. The result is a folder of unrelated images, not a press-kit library a Beauty Independent editor can build a feature around.
Your full launch suite, in one editorial creative direction.
Upload reference photos of the bottle (front, side, label, cap, base) and any additional brand assets you want carried through (founder portrait reference, atelier scene, packaging detail). Save a Launch Aesthetic that defines the campaign: palette, lighting grammar, surface vocabulary, model styling register. Apply the Aesthetic to every brief.
The platform generates the full launch asset library in one afternoon: hero press shot, three atmospheric frames, a founder portrait holding the bottle, two retailer cooperative spreads, four social formats (vertical, square, story, horizontal), and a homepage carousel hero. Every frame in your launch register, ready for the Beauty Independent embargo lift, the Sephora wholesale upload, and the Instagram drop on launch morning.
Brief, generate, refine.
1. Reference the launch
Upload the bottle from 4 to 6 angles, plus any founder-portrait reference if you want the brand-story frame, plus packaging detail if relevant. The model needs to see every element the launch press kit will surface.
2. Brief the frame
"Save the Launch Aesthetic: deep slate surface, warm brass props, single-source raking light, golden-hour ambient. Apply across hero, atmospheric, founder portrait, retailer spread, and social formats." Or apply a saved Aesthetic, or pick a starting point from the prompts library.
3. Generate & refine
Up to 4K. Iterate until the launch suite reads as one creative direction across every deliverable format. Save the Launch Aesthetic. The next juice in the line inherits a refreshed palette while staying in the brand-house register.
Every frame the release needs.
Hero press shot
Single bottle anchored, lit for the press release lede image and the homepage hero. The frame Beauty Independent or Now Smell This crops for the feature opening. High resolution, restrained composition.
Atmospheric campaign
Three to five atmospheric stills feeding the editorial press feature and the cooperative ad spread. Smoke, botanicals, season-mood props, each composed around the bottle in the saved Aesthetic.
Founder portrait
Brand-story frame: founder holding the bottle or composed beside it, atelier surface in the back, hands and product in the same considered light. The frame that earns the trade-press founder profile.
Retailer cooperative spread
Bottle in the launch register, cropped for the cooperative ad format Sephora, Liberty, or Bergdorf will run. Specific aspect ratios, considered headroom for retailer logo overlay.
Indie-maker budgets, campaign-grade output.
For a typical fragrance launch (full press kit, retailer decks, social roll-out, founder portrait):
| Approach | Time | Cost |
|---|---|---|
| Studio launch shoot with photographer, stylist, model, retoucher | 6–10 weeks | $5,000–$15,000 |
| Photographer plus DIY post-production | 3–5 weeks | $2,000–$5,000, plus uneven format cohesion |
| recreateme.ai (Core or Max) | An afternoon | $30–$100 / month, full launch suite |
The point is not cheaper photos. It is that the full launch-day asset library is no longer gated by a five-figure budget and a six-week production calendar.
Full commercial rights, your imagery, your house.
Every frame you generate is yours, for owned channels: site, product pages, paid campaigns, retailer and stockist decks, print, social, lookbooks. No per-image licence, no usage caps, no surprises in the small print.
Nothing of yours is on file unless you choose to share to the public Discover gallery. Posts can be made private or deleted at any time.
The launch campaign your fragrance deserves.
8 credits to begin, no card required.
From founders launching independent fragrance houses.
What does a launch press-kit asset library actually need?
A serious launch press kit covers: one high-res hero image (press release lede, homepage hero, retailer PDP), three to five atmospheric frames for the editorial feature, a founder portrait for the brand-story angle, two retailer cooperative spreads (one for the print co-op slot in Vogue / Cosmopolitan, one for the in-store digital screen), four social formats (Instagram square, Reels vertical, story 9:16, Pinterest), and a homepage carousel set. From one bottle reference and a saved Launch Aesthetic, the platform generates every asset in the brand's register.
How do I keep the founder portrait consistent with the bottle hero?
Save the Launch Aesthetic before shooting either frame. The Aesthetic captures palette, light direction, surface vocabulary. Apply it to both the founder portrait brief and the bottle hero brief. The result is a press kit where the founder shot and the bottle shot read as the same creative direction, which is what trade-press features need to feel like one brand story rather than two unrelated images stapled together.
Can I generate retailer-specific cooperative ad formats from the same shoot?
Yes. Brief the retailer's required aspect ratio (Sephora's product hero crop, Liberty's editorial co-op square, Bergdorf's homepage carousel horizontal) as a separate frame. The platform composes each format around the same bottle reference and the same Aesthetic. One launch shoot, every retailer's required deliverables.
How do I handle the social roll-out in different formats?
Social formats are aspect-ratio variations on the same source: 1080×1080 for Instagram feed, 1080×1920 for Reels and Stories, 1500×1500 for X, 1000×1500 for Pinterest. Brief each format as a separate frame; the platform composes the bottle within each aspect ratio's editorial composition rules (centred for feed, vertical anchored for Reels, top-third for Stories). One source reference, every social platform's native format.
What about the embargo lift and the launch-day press release timing?
Launch day asks for asset delivery typically two to four weeks before embargo lift, so Beauty Independent / Now Smell This / Vogue Business can prep the feature. The platform compresses the shoot cycle from six weeks to an afternoon, so even a late-running launch can hit the embargo asset deadline with a press kit that reads as a fully-produced campaign rather than a rush job.
Can I render the founder portrait without booking a photographer?
Yes. Brief the founder context (atelier surface, hands holding the bottle, gaze direction, the considered editorial register). Upload a founder reference photo (a phone selfie is enough for the model to read facial geometry). The platform composes the founder portrait at the editorial register the press feature expects. The founder's features stay anchored to the reference; the surrounding scene is briefed.
How does this work for an indie launch with no existing brand assets?
The launch is the brand assets. Save a Launch Aesthetic as a deliberate creative-direction decision, then apply it across every frame: bottle, atmospheric, founder, packaging, retailer. After launch the Aesthetic becomes the brand's first house Aesthetic, and the next juice inherits it. The launch shoot doubles as the brand's first visual identity statement.
Can I use the imagery commercially and how is it priced?
Yes. You own every image you generate, with full commercial rights for owned channels: site, product pages, paid campaigns, press kits, retailer cooperative ads, print, social, lookbooks. Pricing: 8 credits to try free, paid plans from $15/month. For a full launch suite, the Max tier ($100+/month) gives the credit headroom for the full press-kit and social-format library.
Built across the editorial line.
Fine jewelry
Stone fire, prong work, metal reflection, on-hand lifestyle, velvet and silk editorial.
Fragrance
Glass refraction, atmospheric still life, ingredient and note imagery, ritual scenes.
Fashion
On-model editorial, garment drape, fabric macro, lookbook campaign, atelier scenes.
Skincare & apothecary
Texture rendering, ritual flatlays, ingredient close-ups, bathroom-vanity ambient.
Watches
Mechanical detail, lume shots, leather strap macro, wrist scenes, dial light play.
Bags & leather goods
Grain, hardware, atelier scenes, on-body lifestyle, considered hero crops.
Eyewear
Frame architecture, lens reflection, on-face portrait, materials close-up.
Candles & home fragrance
Wick and wax pool, vessel craft, atmospheric still life, lit and unlit states.
Specialty coffee & tea
Brewing ritual, leaf and bean macro, ceremonial scene, café ambient.
Portraits & self
Recreate yourself anywhere. Photoshoot studio, editorial settings, dating-app portraits, on-brand creator content.
Activewear
Movement, fabric tension, on-body lifestyle, studio and outdoor athletic editorial.
Performance apparel
Technical fabric texture, athletic motion, gym and outdoor settings, gear macro.
Drinks & beverages
Bottle and can architecture, pour-and-splash, cocktail ritual, ambient bar and table scenes.
Lighting & decor
Interior atmosphere, fixture detail, object styling, ambient warm-and-cool palettes.
Personal hygiene
Tube and bar packaging, ritual bathroom flatlay, ingredient close-ups, calm clinical aesthetic.
Make-up
Color fidelity swatches, on-face campaign, packaging architecture, palette and tool stills.
Body care
Lotion and balm texture, bathing ritual, on-skin macro, packaging in soft natural light.
Bags
Handle craft, interior detail, on-shoulder lifestyle, leather and canvas texture, hero crops.
Luxury fashion
House-level editorial, atelier craft, runway-grade lighting, hero campaign stills.
Furniture
Material grain, joinery detail, room-scene lifestyle, architectural ambient light.
Home & living
Spatial composition, soft natural light, material warmth, lived-in rooms and considered detail.
Fashion & apparel
On-model editorial, garment drape, fabric texture, lookbook campaign, atelier scenes.
Build the visual house your fragrance launch deserves.
8 credits to begin. Upgrade as the line scales.